Day 3 Summary AKN workshop

Day three was the last day of the workshop and the agenda covered the following, a hands on training on the knowledge network portal, a plan of action for the implementation of the AKN and steering committee report, marketing for community telecentres and evaluation of the three day workshop.

A group of 4 was created to discuss the progress on the baseline survey, indicators for creating knowledge, role of the telecentres, secretariat, national telecentre networks and the steering committee.

The groups came up with the following responses
1. Role of Secretariat in knowledge management
-    technical support
-    Hosting the AKN
-    Moderation of content and registration
-    Content editing before final upload
-    Marketing and publicity of the portal
-    Advocating AKN agenda at local, regional and international forums, workshops and conferences.
-    Translation of content and repackaging
-    Hands on training on knowledge management

2. Role of the Telecentres in knowledge management
Two levels were suggested for telecentres role in knowledge management. These being (a) Content generation/ development level

- Conduct baseline research to determine content needs within the community.
- Availability of information sources and key partners
- packaging information into formats uploadable in the portal
- keep track of information from users of the portal
- Training of users on how to create and manage knowledge.

(b) Dissemination of knowledge level

-    Publicize and market the portal
-    Repackage in formats uplodable on the portal e.g community radio programs, multimedia cds, etc
-    Use of various media such as mobile phones to disseminate and share knowledge

3. Role of National telecentre networks in knowledge management

-    Maintain local telecentre database
-    Upload content on the portal
-    Co-ordinate and facilitate in e-discussions
-    Spearhead capacity building at country level
-    Quality control
-    Moderation

4. Role of the steering committee in knowledge management

-    Identifying training needs of the telecentres at national level
-    Spearhead content dev on each of the six pillar of the AKN
-    Identify content priority areas
-    Publish online newsletter
-    Monitoring and evaluation
-    Facilitate discussion on the mailing list

A discussion led by Pete Cranston highlighted the role of mobile phones in knowledge management. Janet Achora of Uganda, Paul Barera of Rwanda, Josepph Sekiku and Felician Nchenyee of Tanzania gave accounts of the experiences the have using mobile phones at the telecentre.

Some of the roles mentioned included:-

-    internet access
-    broadcast of public speeches
-    Commodity prices updates
-    Selling electricity, paying bills, and buying commodities. Through the mobile pay services
-    Social reporting

The baseline survey being one of the urgent activities to be conducted by the AKN, the following were discussed regarding guidelines for community baseline research.

Group discussions had the following results:

Indicators for the baseline research

-    Quality of content and number of knowledge uploaded
-    Number of local and global partners involved
-    Reports of success stories from the community after sharing knowledge
-    Number of innovations witnessed from the community around knowledge management
-    Number of services which are content oriented
-    Number of beneficiaries from online meetings
-    Number of new applications for livelihood development
-    Number of viable and enduring partnerships
-    Number of community groups involved in content development and sharing at telecentre level
-    Number of articles uploaded in the portal
-    The capacity of the community to innovate

In the afternoon session discussion was moderated by Janet Achira and it revolved around creating an action plan for AKN.

The following activities emerged:-
Activities Identified included 
-    Baseline research
-    Content generation
-    E-newsletter
-    E- discussions
-    National meetings/ workshops

An action plan was derived from these activities with the urgent one being baseline research. Several topics were also suggested for e-discussions with responsibility given to various participants to moderate. The activities were focused to last for six months.

On marketing of the telecentre the following emerged:-

Product and Services
-    needs assessment to identify community needs
-    computer training for pre primary school children
-    conventional secretarial services like typesetting, printing and photocopying etc.
-    Adult literacy classes
-    Paid radio advertisements
-    Multimedia services
-    E-learning services
-    E- government services
-    VOIP and internet services

Pricing

-    Market assessment/ survey
-    Economic status of the community – purchasing power
-    Competitors
-    Community needs assessment
-    Cost / beneficiary analysis
-    Partnerships and networking

Promotion/ Advertisements

Local Level
-    establish core user groups, listener groups and fun clubs.
-    Promotional materials
-    Advertisements on local radio
-    Exhibitions
-    Newsletters
-    Videos and multimedia
-    Sms services

National level
-    News paper stories about the telecentre
-    National TV and radio adverts
-    National telecentre network
-    Partnerships

Global
-    Websites
-    Partnerships

Submitted by Cleopa on Thu, 12/17/2009 - 07:26.